Welcome to Johan: Where Heritage Meets Horizon

At Johan, we strive to weave the threads of tradition and the vibrant strokes of modernity. As a husband and wife duo, the name Johan was born from a fusion of our surnames, Jo and Han.

Johan is a testament to our dream of crafting apparel that resonates with the spirit of individuality and the flair of Asian fashion. As second-generation Korean Americans with roots stretching from the picturesque islands of Hawaii to the dynamic shores of the West Coast, our lives have been a journey of discovery, creativity, and an ever-deepening appreciation for our rich cultural tapestry.

Our awakening to the world of golf apparel came through a shared frustration with the lack of inspiring options for women on the green. The quest for something different, something that echoed our unique upbringing and aesthetic sensibilities, led us down the path of creation. Johan was born not just as a golf apparel brand but as a lifestyle emblem, offering pieces that seamlessly transition from the fairway to everyday life.

The essence of Johan is crafted through a collaborative dance of design, drawing inspiration from the trends that captivate us and the timeless allure of Asian history, culture, and art. We bring to life garments that embody luxury and sophistication, ensuring each piece resonates with the quality and innovation at the heart of our vision. Our commitment to excellence shines through in our involvement in every step of the design and production process.

Launched in December 2023, Johan is not just a brand; it's a declaration. It's a call to "go, therefore," to embrace the adventures that life offers with confidence, uniqueness, and unparalleled style. Our collection is a bridge between worlds, of the old and the new, and both on and off the course, united under a banner of elegance and self-expression.

Thank you for joining us on this journey. Welcome to the Johan family, where every piece is a chapter in our shared story of heritage, creativity, and the unending pursuit of excellence.